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Luxury villa brand under a fractional ownership model founded by Elias Barbosa (CEO with 30 years of experience in hotel management in southeastern Mexico - former Palace Resorts, Hyatt, Iberostar). Its first own project, TROBBU Tulum, opened in January 2025 with 10 all-inclusive villas operated in a resort style on more than 300 international platforms. Emerging brand with announced expansion to Mérida, Mahahual, Los Cabos, and San Miguel de Allende.
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